Depilatories will see constant value and volume sales fall over the forecast period. As beauty salons grow in popularity for hair removal, this will negatively impact retail value sales of depilatories.
Consumers in Bolivia often just use bar soap when shaving and there is potential for growth of products such as shaving gels and post-shaving moisturising creams. That being said, consumers will continue to be price sensitive and this will continue to dampen demand for products beyond razors and blades.
The growing trend towards organic and natural ingredients is expected to encourage manufacturers to develop and launch new depilatory solutions, such as gentler formulations or odour-free depilation and including ingredients such as aloe vera. Other key innovations will be products that encourage slower regrowth.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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