Slow retail value (constant 2023 prices) and very marginal retail volume growth rates are projected for depilatories overall in the forecast period. Hair removers/bleaches and women’s pre-shave are set to be marked by retail volume and value (constant 2023 prices) decreases.
Competition is anticipated from men’s shaving products, which tend to carry lower prices, as well as products offering more permanent hair removal options. These include pulsed light, electric depilators, electric razors, etc.
Procter & Gamble is expected to remain a strong leader in depilatories over the forecast period through its Gillette offerings, such as Gillette Venus and Gillette Satin Care. The Gillette brand enjoys high consumer recognition and confidence.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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