During the forecast period, it is very likely that pharmacies will lose its very strong position as the leading retail distribution channel for depilatories in Uruguay. Indeed, pharmacies extended its lead over supermarkets over the review period as sales of products that are positioned towards the lower end of the price spectrum experienced greater challenges due to the prevalence of cross-border shopping and the informal trade.
After online sales of depilatories tripled in Uruguay over the course of the review period, the forecast period is expected to see further increase increases in sales of depilatories in via e-commerce. This likely to present new opportunities for brands active in the category to promote and sell a wider range of products, with the rapid growth and development of e-commerce in Uruguay generally presenting opportunities for companies and brands to broaden the appeal of their products and target a wider consumer audience.
The forecast period is expected to see rising interest in hair removers/bleaches that offer skin care benefits such as moisturising, softness, cleansing and detoxification features. This is set to represent a continuation of the key trends that prevailed in the category during the review period, specifically more of a focus on specialised products that add value by offering specific advantages.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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