While a big jump in sales cannot be expected in depilatories in Japan in the next five years, slow and steady current value growth is projected. Women’s razors and blades, the largest category in depilatories, is expected to see low growth as the opportunities for going out have recovered compared with the pandemic period, and the femcare concept of taking care of pubic hair will prevail amongst consumers.
The prevailing concepts of femcare and femtech in recent years have brought increased attention to taking care of pubic hair in Japan. Responding to this trend, Schick renewed its VIO W Shaver in February 2024, a women’s body shaver for shaving and trimming pubic hair.
It is usual to use a single razor to shave anywhere on the body. However, how hair grows, how people grip a razor, and how people are positioned when shaving differs according to the part of the body.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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