The leading players are expected to continue investing in new product development and innovation over the forecast period as they to encourage demand for their depilatories. However, the focus could shift to the promotion of depilatories as complimentary hair removal products in Saudi Arabia as they continue to compete with dermatology clinics and salons.
Pharmacies continued to lead the distribution of depilatories at the end of the review period with the channel benefiting from its large number of stores, availability of a wide variety of products, ongoing promotional campaigns, and loyalty programmes. Many chains of pharmacies have also branched out into e-commerce to provide more options for their customers.
Driven by category leader Veet, consumers are becoming more aware of the various products available to them for depilation in the home, which range from basic disposable razors to hypoallergenic hair removal creams that are sensitive on the skin. With the Saudi government promoting female empowerment and aiming to put more local women in the workforce this should help to create a larger potential consumer base for depilatories, with these products providing a convenient alternative for busy professionals who may not have the time to visit a hair removal clinic or beauty salon.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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