Depilatories is poised for more modest evolution in current value terms in Romania in the forecast period, along with anticipation of a negative retail volume CAGR, with declines across all categories, as manufacturers navigate consumer preferences and technological advances. As consumers increasingly prioritise convenience and long-lasting results, the market may witness a further shift towards alternative hair removal methods, which will have a negative impact on sales of depilatories.
Procter & Gamble Distribution SRL held the dominant position in women’s razors and blades with its Gillette Venus brand in 2023, followed by Bic Twin Lady. These were the only two brands with notable shares in this year, together accounting for nearly 90% of value sales.
E-commerce sales of depilatories are expected to continue growing throughout the forecast period. In particular, younger consumers are inclined to browse online for the best quality to price ratio, often purchasing a variety of beauty and personal care items, including depilatories.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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