Leading players will increasingly shift towards higher levels of specialisation in relation to the use of their products among Guatemalans, investing more in options designed for use on specific areas of the body. Historically, the Guatemalan market offered and only limited supply of women's razors and blades options.
Responding to the current beauty trends in Guatemala in which body hair is generally not desired, and despite the income limitations many consumers, beauty spas and centres offering permanent hair removal solutions through laser sessions are expanding across the country. The likes of Wellness Center Guatemala and Easy Beauty target high-income locals and provide laser solutions not only for body hair removal, but also for broader skin care treatments such as skin regeneration, and the reduction of expression lines and wrinkles.
Major players in women’s razors and blades are including more natural ingredients in their offerings, in line with broader trends across beauty and personal care. Blades with moisturising strips made from natural ingredients are intended to facilitate shaving and protect and nourish the skin and are on the rise in a trend set to persist throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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