Leading hair removal salons in Malaysia like Bubble Gum Wax continued to offer promotional services through trial sessions at the end of the review period, with these targeting both male and female customers. Looking to take advantage of the reopening of the economy, many other waxing businesses are opening in the market – for example, Waxberries, De Wax Haus, Wax Candy, Strip Ministry of Waxing.
While the popularity of professional hair removal service will continue to pose competition to depilatories, women’s razors and blades will still continue to see healthy demand from price-sensitive women and those who, for a variety of reasons, prefer to remove hair at home. Price sensitivity will favour products that are generally a more affordable option than hair removers/bleaches, though the further penetration of private label into hair removers/bleaches will help to reduce average unit prices.
There is a limited number of depilatories brands available in Malaysia, and this could drive consumers to look for more options abroad, as many people become increasingly familiar with the use of parallel importers like iHerb. iHerb features a broad range of depilatories on its platform – especially hair removers – which are not currently available in retailers in Malaysia, such as Nair Bikini Cream and Nair Face Cream.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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