Depilatories are considered an essential beauty product by most Swedish women. However, the product area exhibits signs of maturity, with both volume and value sales expected to remain relatively flat.
One bright spot in the market is the continued success of the Estrid brand. Estrid has disrupted the historically duopolistic market (dominated by Gillette and Veet) by offering a convenient subscription service for shaving products, including razors, blades, pre-shave options, and hair removal solutions.
Technological advancements in hair removal, such as laser-based solutions (Philips Lumea, BaByliss Homelight), are not expected to have a major impact on depilatories. Consumers seeking a more permanent solution are more likely to opt for beauty salon treatments.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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