Retail volume sales of depilatories are projected to be stable, with a marginal drop in 2024 being followed by marginal increases through the forecast period. Meanwhile, retail value (constant 2023 prices) sales are set to rise, albeit slowly, supported by upward pressure on unit prices amid continued interest in added-value concepts.
The main players in depilatories, such as Procter & Gamble (Gillette), Reckitt Benckiser Healthcare (Veet) and Wilkinson Sword (Wilkinson), are expected to face stronger competition from other players. Moreover, the new techniques for hair removal offered by beauty salons and clinics provide a major source of competition.
Retail e-commerce is well placed to increase its value share in depilatories over the forecast period. However, share increases are unlikely to be as strong as those witnessed during the review period.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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