As depilatories is a mature and well-developed category, value growth will be somewhat limited with population growth providing some momentum in retail volume terms. However, Danish consumers will continue to be impacted by higher energy costs and higher interest rates at the start of the forecast period, creating more conservative spending behaviour.
Sales of single use women’s razors is set to continue to decline over the forecast period as Danish consumers put sustainability higher up on their purchasing agenda. With Danes becoming more concerned about the environmental impact of their consumption there will be a growing need to avoid disposable razors and invest in hair removal methods that are considered sustainable.
The consumable nature of depilatories makes it well suited for a subscription-based sales model. A number of companies such as ShaveOn.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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