Economy indicators are set to recover over the forecast period, allowing Irish consumers to have more disposable income. As such, this change is set to support heightened socialising while encouraging consumers to invest in holidays.
During COVID-19, women who usually have their hair professionally removed through laser or waxing treatments sought alternatives. This boosted hair removers/bleaches, as wax strips and sugar waxing are the closest substitutes for those looking for longer-term solutions than shaving.
Players are set to focus on offering longer-lasting results and convenient formats to compete with alternative treatments from salons. For example, Nair launched a product in convenient tubing in 2023 that allows consumers to apply the cream without having to touch it.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See All of Our DefinitionsThis report originates from Passport, our Depilatories research and analysis database.
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