Oral care in Australia is witnessing a notable shift towards natural and organic alternatives, fuelled by consumer apprehension regarding the potential adverse effects of chemical-based products. This trend is reflected in the emergence of oral care offerings featuring natural formulations, with an emphasis on botanical ingredients and alcohol-free formulations in mouthwashes and toothpaste brands.
As consumers increasingly prioritise holistic wellness and self-care practices, oral hygiene is emerging as a vital aspect of their overall beauty routine. This shift is fuelled by a growing awareness of the connection between oral health and general wellbeing, with individuals acknowledging the significance of a radiant smile in enhancing their aesthetic appeal.
Mainstream distribution channels such as grocery retailers and pharmacies remain the primary avenues for Australian consumers when purchasing oral care. This trend is expected to persist over the forecast period, with the entry of direct-to-consumer (DTC) oral care brands into offline channels.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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