After a period of solid constant value growth buoyed by inflation, oral care sales are expected to slow down in constant value terms over the forecast period as inflation gradually falls. Although the Danish economy is expected to perform well, many Danes will still be feeling the impact of the protracted inflationary period, with higher energy costs and interest rates cutting into disposable income.
Danish consumers are increasingly focused on using natural and organic products in many areas of beauty and personal care including oral care. In toothpastes, the availability of natural products is expected to widen in the upcoming period.
Battery toothbrushes is expected to decline further over the forecast period as the category faces strong competition from the growing availability of low-priced electric toothbrushes. Danes in different income groups have switched to electric toothbrushes because of the affordable price point and because they are considered a more sustainable option with no batteries to dispose of.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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