As most categories in oral care experience maturity, retail volume and value (constant 2023 prices) sales are only projected to grow modestly over the forecast period. The retail climate for oral care could be harsh, as more mature categories tend to see a further increase in the share of products sold at lower promotional prices.
Most categories are expected to see some retail volume and value growth during the forecast period. Denture care is a possible exception.
Electric toothbrush units and electric toothbrush replacement heads are expected to see relatively high retail volume and value (constant 2023 prices) CAGRs. Consumers remain interested in taking better care of their teeth, and switching from a manual toothbrush to an electric toothbrush is seen as a step consumers will take to improve oral health.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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