Rising oral hygiene standards amongst Turkish consumers are expected to underpin future growth in oral care. This increasing awareness can be attributed to a growing focus on preventative healthcare and overall wellbeing.
The pandemic accelerated a shift towards online purchasing of oral care products, with many consumers now buying from physical retailers' online stores (omnichannel operations). This trend is expected to continue, potentially boosting repeat purchases for essential items like toothpaste.
Sustainability and natural ingredients are emerging concerns within oral care, which is not particularly price-sensitive. Sustainable concepts, such as bamboo brush heads for electric toothbrushes, are expected to resonate well with consumers.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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