Oral care in India is expected to maintain slow and stable retail current value growth throughout the forecast period, with toothpaste continuing to dominate sales. Despite being a large market, India’s per capita consumption of toothpaste remains lower than that in many other Asian countries, signalling ample room for growth.
As disposable incomes rise in India, urban consumers are increasingly prioritising functionality and efficacy in their oral care products. With widespread awareness already established about the importance of oral hygiene and the usage of toothpaste, the urban market is poised to drive demand for premium oral care solutions.
In India, the retail landscape for oral care continues to be predominantly driven by offline channels, with sales via retail e-commerce accounting for only a fraction of total purchases in this category. Offline retail remains robust, supported by a variety of distribution channels tailored to different consumer segments across urban and rural areas.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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