Oral care is set to maintain slow and stable current value growth in Japan in the forecast period. However, the category will be unable to avoid being impacted by the decrease of the population and the commoditisation of some products.
In oral care there are various product claims, targeting issues from bad breath to sensitivity and periodontal disease. Periodontal disease is of the highest concern to consumers, as it is said to be the root cause of oral cavities.
In electric toothbrushes there are four major brands: Doltz by Panasonic Corp, Oral-B by P&G Japan, Omron by Omron Corp, and Sonicare by Philips Electronics Japan. These brands are mainly sold at appliances and electronics specialists, and have the highest brand recognition amongst consumers.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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