Lesnoy Balsam faces an uphill battle in reclaiming its sales momentum after its absence from the market in 2022. Despite its re-emergence in the latter part of 2023, questions linger about Unilever's share in the oral care category.
Oral-B made a significant move in 2023 by officially entering the market through an authorised distributor, departing from its previous reliance on grey imports. The brand's formal debut was accompanied by an extensive advertising campaign, enticing consumers with attractive gifts and smart purchasing options.
Lacalut is enhancing its visibility and market share by expanding its presence, particularly in Korzinka stores. By ensuring its products are available in all Korzinka outlets, Lacalut aims to increase accessibility and visibility, targeting a broader consumer base.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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