Oral care in Romania is projected to experience steady retail volume and current value growth in the forecast period, with increases expected for all categories. Growth will be fuelled by factors such as increasing consumer awareness, product diversification, and ongoing brand competition.
The dominance of major brands is expected to persist in oral care in the forecast period. Brands such as Colgate, Sensodyne, Parodontax are likely to continue to invest heavily in marketing and promotional campaigns to maintain consumer awareness and loyalty.
Power toothbrushes saw a change in the review period, with demand shifting away from battery toothbrushes and towards electric toothbrushes. This trend is set to continue in the forecast period, as despite the expectation of minor growth for battery toothbrushes, electric toothbrushes is expected to see a far more dynamic performance.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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