According to the 2020 Global Oral Health Report by the World Health Organization (WHO), 45% of the global population suffers from oral health conditions. This issue is even more severe in Mexico, where data from the Epidemiological Surveillance System for Oral Pathologies (SIVEPAB) indicates that over 90% of Mexicans have cavities, and 50% suffer from gingivitis.
The "skinification" trend is extending its reach into oral care, mirroring its impact on sun care, hair care, and colour cosmetics. This trend is manifesting through the development of advanced formulas, such as dental serums and masks, as well as in the sophisticated packaging and marketing language brands use, featuring messages like "repair age damage" and "anti-ageing ritual.
Following an economic recovery from price inflation and unemployment in 2022, brands are seizing opportunities in a more optimistic environment to target higher-income consumers seeking high-end oral care. This has fuelled a trend towards premiumisation, exemplified by the increasing popularity of power toothbrushes that aim to revolutionise the teeth brushing experience.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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