Oral care is projected to see slow and stable current value growth in China in the forecast period, with all categories set to see increasing sales. However, the escalating cost of living and uncertainties associated with the global economic downturn have fostered a more cautious approach to budget planning amongst consumers.
Two important regulations on toothpaste, namely China Toothpaste Filing Requirements, and Administrative Measures on Toothpaste, have been in place in China since 2023, and are expected to have a profound impact on the category in the forecast period and beyond. The regulations cover a wide range of topics, including product safety, quality standards, and claims of functionalities.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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