Oral-B Laboratories Egypt led oral care in 2023. Oral-B is the best-selling toothbrush in Egypt, due to the variety it offers and its extensive availability in all trade channels and e-commerce.
There has been a decline in the availability of imported products, especially dental floss and mouth rinse, due to the complications of importing them and the availability of foreign currency which forces importers to buy US dollars from the black market at double the price of official sources (banks). Meanwhile, prices saw huge increases due to the devaluation of the Egyptian pound, which led to a doubling of prices, while there were also fluctuations in prices across different retail channels.
Oral care is expected to witness steady growth during the forecast period despite the challenges it faces. Demand will be supported by increasing awareness of oral care and consumers starting to adapt to the new prices.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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