Traditionally in South Africa, toothpaste was predominantly driven by flavour. However, the category has gradually seen the entry of specific ingredients accompanied by various claims.
A new type of toothpaste has emerged in South Africa in the form of tablets. Although the new format might not appeal to a large majority of local consumers due to its higher price, it could be attractive for camping enthusiasts who might not have access to water.
Although many South Africans are likely to remain under financial pressure heading into the forecast period, they will continue to look for ways to be more sustainable in their everyday activities. Local consumers have realised that constantly replacing their plastic manual toothbrush is a hazard to the environment as they take years to decompose.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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