Oral care in Vietnam will see solid and stable growth during the forecast period, supported by rising incomes and an increased willingness to spend more money on oral care products of higher quality. Even in the country’s rural areas, improved awareness regarding oral care is facilitated by individuals turning to online research and making more frequent visits to the dentist.
During the forecast period, the oral care category will see increased diversity throughout each segment, with a greater range of products tailored to address various consumer teeth-related concerns. The trend towards teeth-whitening will persist, propelled by South Korean and western influences on personal appearance.
Traditional distribution channels like small local grocers still have an important role in rural areas, where the majority of oral care demand is toothpaste and mouthwashes/dental rinses. Though growth slowed almost to a standstill in 2023, small local grocers still held the highest (but shrinking) share among retail distribution channels.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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