Unlike other beauty and personal care products in which multifunctionality is an increasingly preferred attribute, in oral care Guatemalans are more attracted to more specific attributes when choosing a toothpaste. In response, players are investing in product lines including variants especially designed to fight tartar, protect against cavities, protect gums, or whiten teeth, for example.
Understanding that good oral hygiene practices are an integral part of the general health of the population, local health authorities are implementing educational campaigns. 2023 saw the Be proud of your mouth initiative launched in collaboration with the International Dental Federation (FDI).
Although Guatemalans are increasingly aware of the importance of correct oral care as an integral part of health care and prevention, a significant number of them prioritise a smile with white teeth over protection against cavities or other oral health conditions. The supply of toothpastes and mouthwashes with whitening properties is increasing in the market with products boasting an improved level of specificity.
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Understand the latest market trends and future growth opportunities for the Oral Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Oral Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Oral Care
This is the aggregation of toothpaste, toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners at-home teeth whiteners and dental floss.
See All of Our DefinitionsThis report originates from Passport, our Oral Care research and analysis database.
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