Demand for sleep aids is likely to be maintained even though Rx medicines and dietary supplements present stiff competition. This is due to the widespread stress and mental health issues that are impacting the sleep of many Ukrainians.
New innovations could help OTC sleep aids to fend off competition from Rx medicines and dietary supplements and are expected to serve an efficient driver of growth in the future. OTC sleep aids based on herbal/traditional ingredients are likely to retain their appeal among Ukrainian consumers due to their efficacy but without the side effects associated with some standard and Rx sleep aids.
The competitive landscape within sleep aids is not expected to change significantly over the forecast period with local companies well positioned to remain the top players. They will likely continue to appeal to Ukrainian consumers, who are likely to remain price-sensitive, especially in the short-term.
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Understand the latest market trends and future growth opportunities for the Sleep Aids industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sleep Aids industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
These aids include combinations of active ingredients (e.g. diphenhydramine + acetaminophen) and single ingredient (e.g. doxylamine succinate). Herbal remedies made with valerian root, passionflower, and others, are included. This category also tracks melatonin products - a hormone, even if they are classified as a dietary supplement in some countries.
See All of Our DefinitionsThis report originates from Passport, our Sleep Aids research and analysis database.
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