Spirits sales are expected to decrease in the coming year due to fiscal adjustments and reduced public spending implemented by President Javier Milei. Measures such as increased costs for electricity, gas, and fuel will likely reduce citizens' purchasing power significantly.
The English gin boom is expected to continue, driven by its fashionable and trendsetting status among adults and the ease of preparing gin and tonic cocktails at home. Branca Destilerias, the undisputed spirits leader with its flagship Fernet Branca, continued to diversify its product strategy through the launch of Spirito Blu, an English gin, in December 2023.
Online sales are expected to continue offering strong competition to modern channels and spirits specialist retailers during the forecast period. Online sales penetration remains low in Argentina, but the impact of COVID-19 accelerated the growth of this channel as lockdowns forced consumers to shop from home.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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