The market for spirits in Vietnam will continue to recover over the forecast period, supported by a more optimistic outlook for the country’s economy. Additionally, the revival of inbound tourism should help fuel sales, given that tourists from European and North American countries, in particular, have a strong spirit drinking culture.
Apart from local white spirits, other spirits products are not traditionally produced by local players. During the forecast period, however, local companies are projected to show stronger presence in English gin, with the Lady Tri?u brand leading the way.
The presence of non-alcoholic spirits in Vietnam will remain negligible over the forecast period,. While the stricter enforcement of drink-driving laws has discouraged many consumers from drinking alcohol in gatherings with family and friends, the appeal of such products will remain insignificant.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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