Spirits is projected to experience slight decline in volume sales over the upcoming period, largely attributed to the traditional and mature nature of vodka in Azerbaijan, which constitutes a significant portion of overall volume sales. Players will continue to invest in new launches and innovations, thus preventing deeper decline.
Whiskies has consistently expanded its presence within spirits year on year and accounted for 5% of total volume sales in 2023. Increasing consumer sophistication is helping to drive categories such as Irish whiskey and single malt Scotch whisky, although blended Scotch whisky remains the dominant product type in the whiskies category.
Since 2023, there has been a notable surge in spirits exported to Russia from Azerbaijan. This uptick follows the establishment of a clearance point for excisable goods at the Yarag-Gazmalar international automobile customs checkpoint towards the end of 2022.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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