Younger generations and their drinking behaviours will increasingly inform new product developments, innovation and marketing when it comes to spirits in Spain. Generation Z is a key demographic that is determining new trends and new drinking habits.
Non-alcoholic spirits is expected to continue on its dynamic growth path over the forecast period, with demand set to rise rapidly in both the on- and off-trade channels. The main players within spirits – including Diageo and Pernod Ricard – are constantly coming up with new innovations to offer consumers with there being a recognition that the demand for non-alcoholic drinks is set to continue developing.
Along with the health and wellness trend, sales of spirits could also see sales impacted by the rise of RTDs with these products having become increasingly popular across Spain. Spirit-based RTDs saw strong growth in 2022 and 2023 with sales benefiting from high inflation and the challenging economic conditions which pushed many people to opt for cheaper alternatives to traditional cocktails made with spirits.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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