Single Malt whiskey is expected to witness promising growth due to its appeal to consumers seeking to elevate their whiskey consumption experience. However, this growth will likely be limited by global product availability.
Contraband and informal production of alcoholic beverages continue to pose significant challenges for the legal spirits industry. Smuggling allows for the sale of untaxed products, making them more attractive to consumers, particularly within the on-premise channel where cocktails are often prepared "under the bar" with limited oversight on import stamps.
While rum is traditionally associated with cocktails, a trend towards higher-end rum brands is injecting renewed prestige into the category. Flor de Caña exemplifies this trend by offering an "affordable premium" image and flavour profile.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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