Gin is projected to be by far the most dynamic performer within spirits in off- and on-trade volume growth terms over the forecast period. While this is partly because sales are still emerging from a comparatively low base, it will also remain a major beneficiary of rising interest in mixology, and should continue to gain popularity as a standalone beverage.
The increasing popularity of gin in Bolivia has come partly at the expense of vodka and tequila. Over the forecast period, players in the latter two categories will continue to try to counter this threat by developing more sophisticated varieties that are well-suited to cocktails, stepping up investment in marketing activities and employing digital tools like QR codes to capture consumer attention and suggest new ways their brands can be enjoyed.
Because dominant brand Fernet-Branca is produced in neighbouring Argentina, a major point of origin for smuggled products, bitters has long been among the spirits categories in Bolivia worst affected by contraband trade. Over the forecast period distributor D&M Bolivia Ltda will continue working to reduce competition from illicit imports by offering bonuses and other financial incentives to wholesalers and retailers, especially small local grocers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!