The removal of pandemic restrictions provided a welcome boost for spirits, following the mass temporary closure of all on-trade outlets for several years. On-trade establishments welcomed the change as volume sales of spirits through the channel rapidly increased, although they remained significantly lower than pre-pandemic levels in 2023.
Sustainability within spirits in Hong Kong has been a rising trend for some years, but there is increasing innovation and initiative in this space. Many major brands of whiskies such as The Macallan have introduced sustainable packaging as key selling points in their latest products (such as the latter’s Harmony Collection Rich Cacao).
One of the more remarkable trends that is predicted to influence spirits in Hong Kong is the concept of “Garden-to-Glass”, which means that production of the spirit is conducted locally using only local ingredients. The number of local spirits brands has risen, gaining popularity with Hong Kong’s bars and consumers alike.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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