Volume sales of spirits in Finland will continue to fall over the forecast period, as the category approaches maturity. Demand will be negatively impacted by competition from milder alcoholic drinks, combined with a more mindful and moderate approach to alcohol consumption, especially amongst young adults, many of whom are drinking less than previous generations.
Sustainability is a growing concern among Finnish consumers, and companies in the spirits industry are responding to this trend. Kyrö Distillery Company, for example, places a strong emphasis on its local story and the use of sustainable ingredients, with environmental policies embedded into its business strategy.
During the forecast period, local distilleries are expected to invest more heavily in visitor experiences to raise the profile of their products. Kyrö Distillery, for example, sees thousands of visitors from around the world flock to its visitors centre in Isokyrö, as well to its festival, Kyröfest, which takes place every August.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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