A continuation of the trends being seen in 2023 is expected. For example, the consumption of non-alcoholic spirits and spirits with a low alcohol content is expected to increase.
Larger companies are showing an interest in acquiring smaller craft distilleries to expand their portfolio of premium spirits. This is an area that is receiving growing interest as consumers show signs of adopting a quality over quantity approach to alcohol consumption, with more interest in the taste experience than drinking for intoxication.
Non-alcoholic spirits will likely remain a niche in Poland but it should see strong growth enlivened by new products and better visibility on shelves. Mocktails – non-alcoholic beverages that replicate the taste of their alcoholic counterparts – will likely also become increasingly popular.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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