Despite Uruguay ranking among the highest in per capita whisky consumption globally, the volume of whisky consumed has declined over the past year, while white spirits have shown a positive trend. This shift is due to two main factors: first, a preference among younger consumers for sharing bottles of gin or vodka in social settings, which is more appealing than whisky.
Spirits in Uruguay is expected to rebound during the forecast period. The economic advantage of travelling to Argentina has diminished, reducing the incentive for Uruguayans to consume or purchase spirits there.
Diageo is poised to maintain its leadership position in spirits in Uruguay, holding over a quarter of the market share. The company's strong presence across nearly all segments of the spirits category, coupled with its reputation for innovation and product quality, ensures its continued dominance.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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