Craft spirits have been gaining in popularity globally, and Thailand has been no exception. In 2023, local consumers became increasingly interested in unique, artisanal products with distinctive flavours and stories behind them.
The cocktail culture is thriving in many parts of the world, including Thailand. In 2023, there was a growing interest in mixology and craft cocktails, driving demand for premium spirits and cocktail ingredients such as bitters, syrups, and liqueurs.
Spirits products are increasingly perceived to be harmful to health in the context of an increasingly deeply entrenched trend towards health and wellness. Despite the recovery stage in the wake of the pandemic, consumers’ behaviour seems to continue to be shifting towards lowering their consumption of alcoholic drinks, and particularly those with a high alcohol content, such as spirits.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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