Spirits should see volume sales decline as the forecast period progresses, depressed by the weak performance in vodka. The growing health and wellness trend is expected to make spirits less attractive as younger adults in particular are increasingly interested in lighter alcoholic drinks with lower ABV ratings.
Whiskey is expected to make a comeback to post positive growth over the forecast period. In addition to the growing appeal of American and Irish whiskey, Scotch is expected to recover with volume growth over the forecast period.
The main growth categories will remain those spirits targeted at mixing. Gin, rum, Tequila and some whiskies, like Jack Daniels and Cola, will shape the future dynamics of spirits in Latvia.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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