Spirits in Brazil is expected to maintain slow and stable total volume growth throughout the forecast period. Brazil, and indeed Latin America as a whole, has seen the phenomenon of consumers trading down their consumption to less expensive products, allowing local spirits to see a volume increase, but just saying this is trading down is an understatement, as consumers are not just looking for cheaper options, but they are looking for value for their money, meaning that there are prized spirits, such as whiskies and gin, that have gained high marks in international competitions, for a much cheaper price in Brazil.
The spirits category tends to see waves of consumer interest. Sometimes these waves can be organic – consumer driven, or can be artificially created – when companies push a spirit, but overall spirits always needs a saviour: a hero drink.
One long-standing debate for spirits has been how to gain share of TBA (Total Beverage Alcohol) in a country dominated by beer. This means that many companies’ strategies involve capturing consumers who usually buy beer, especially if they exclusively did so.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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