Flavoured spirits, including limited editions, are expected to help drive volume and value growth during the forecast period, with consumers having already shown a taste for these novelties which are also helping to boost impulse purchases. There are various local and imported flavoured novelties that are already finding success in the market.
Consumers in Ukraine have seen their incomes squeezed since Russia invaded with high inflation, rising living costs and a sharp increase in prices, including within alcoholic drinks, pushing people to look for savings. To address this, it is expected that many of the popular and trusted spirits brands will focus on offering more affordable prices to retain customer loyalty.
Craft spirits are expected to see faster growth over the forecast period due to legislative changes. Law 5762 was passed in mid-2023 with the aim of supporting small businesses looking to produce alcoholic drinks.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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