Dietary supplements will continue to be important to many Colombians who consider these products to provide a complement to a healthy lifestyle that includes balanced nutrition and physical activity. Herbal/traditional supplements are anticipated to see positive growth rates as consumers seek a more holistic approach to wellbeing.
The development of e-commerce will continue rapidly over the forecast period. Growth drivers include increasing confidence in online transactions, the availability of diverse payment methods, quick delivery and the possibility of checking different platforms and websites to compare prices and availability of products.
The tonics category is not widely known in Colombia, with only a few brands present in the market. These are primarily direct sellers such as Zrii Amalaki, Nature's Sunshine, and 4Life Research Colombia, with the category having a scarce presence in the store-based retail channel.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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