Dietary supplements saw a stable development over the review period. Whilst the pandemic added momentum to the category, growth was not as dynamic as in single vitamins.
The Livsane and Apotheka private label brands are expected to gain further share over the forecast period, benefiting from their strong presence in their pharmacy chain owners. Private label products are increasingly opted for by Estonian consumers as they continue to improve their quality and offer attractive pricing, which will be well received given the economic uncertainty in the country, at least in the short-term forecast period.
Probiotic supplements enjoyed strong results over the review period as they are used by many to recover after using antibiotics or to take at the same time. Due to growing popularity and increased awareness of the benefits of taking probiotic supplements, the category is expected to record further growth over the course of the forecast period to 2028.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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