The outlook for dietary supplements over the forecast period is favourable on the whole, with solid growth in total current value sales projected and most categories set to expand consistently in volume terms. The increasing focus on preventive health measures in Taiwan should ensure overall demand remains buoyant, with more people likely to start regularly consuming these products to improve physical and mental wellbeing and reduce their risk of various diseases.
Together with increasing competition, the fact that Taiwanese consumers are becoming better informed about the links between health and nutrition should fuel greater segmentation in dietary supplements over the forecast period. Many manufacturers are expected to launch new products and refine marketing tactics in an attempt to more effectively target different demographic groups.
The value share claimed by e-commerce in dietary supplements is expected to increase over the forecast period. Due to changes brought about by the pandemic, many Taiwanese consumers have recently developed a greater appreciation for the convenience, extensive array of choices and competitive prices offered by this channel.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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