Dietary supplements is set to perform positively over the forecast period, with robust growth in total current value sales projected and most categories expected to expand in volume terms. While the anticipated easing of the cost-of-living crisis will support recovery in the short term, the increasing tendency of Hungarians to take preventive steps to improve general health and reduce the risk of various diseases will remain the most important driver of demand.
As Hungarians become better informed about the relationship between health and nutrition, dietary supplements should witness greater segmentation over the forecast period. Many companies are expected to develop products formulated to provide optimum efficacy for particular demographics and individuals suffering from specific health conditions.
Although the outlook for dietary supplements over the forecast period is bright on the whole, volume growth potential may be constrained by the increasing availability and popularity of fortified/functional packaged foods and beverages. The fact that more Hungarians are now attempting to improve their health by regularly eating more natural and nutrient-rich foods such as fresh fruits and vegetables could have a similarly negative impact.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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