Over the forecast period, sales of dietary supplements positioned as boosting the immune system are expected to remain higher than they were before the pandemic. Prevention has become more important to consumers since the COVID-19 crisis and, while the momentum of products that are positioned as enhancing the functioning of the immune system is fading (as has already become evident in 2022/2023), sales are expected to stabilise at levels higher than in 2019.
The strong pressure on disposable incomes, due to hikes in energy and petrol prices, inflation and higher product prices, will continue to force consumers to re-evaluate their needs and allocate their budgets to essential products, at least in the short term. Thus, demand for dietary supplements will be affected by a decline in consumer budgets.
In the context of the decline in disposable incomes, dietary supplements with over-promising claims and limited effect are losing consumer interest. This is not the case for probiotics, which, due to having measurable benefits especially upon consumers with chronic digestive conditions, is not set to lose momentum.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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