The positive impact that COVID-19 had on consumers’ health consciousness is expected to endure over the forecast period, encouraging greater consumption of dietary supplements and driving dynamic current value growth. All categories within dietary supplements are anticipated to see growth, benefiting from the general increase in interest in products that support good health.
Although pharmacies is expected to remain the leading distribution channel within dietary supplements for the foreseeable future, e-commerce is set to maintain growth in its sales and share of distribution in the forecast period, thanks to providing convenience, and an extensive variety of products at different prices from which consumers can choose. The websites of pharmacies and health and personal care stores are popular amongst consumers due to their trusted names.
Further boosting the capacity for high sales of dietary supplements will be the increased localisation of product manufacturing. Through Vision 2030, the Saudi government aims to diversify the economy in the Kingdom, provide employment opportunities, and attract foreign investment, increasing the share of local manufacturing in Saudi Arabia from 20% to 40%.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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