Restrictions implemented to limit the spread of COVID-19 in 2020 and 2021, followed by the beginning of Russia’s war in Ukraine in 2022 have led to economic uncertainty and high inflation in Portugal. It is expected that most Portuguese consumers will continue to feel the impact of inflation on their purchasing power during the second half of 2023 and the early part of the forecast period, especially with housing credits being reviewed.
Despite some categories on course to record a decline in retail volume terms, largely as an ongoing consequence of the boom registered in 2020 and 2021, sales of dietary supplements are still expected to remain higher than pre-COVID-19 levels. The growing importance being placed on health and wellness, as well as the intensifying fitness and beauty trends, driven strongly by social media, should all benefit sales.
Despite significant growth over the review period, the penetration of probiotic supplements in Portugal is still quite low compared to many other Western European markets. The category has not reached maturity yet and presents strong growth potential.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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