High rates of inflation and falling disposable incomes are expected to have an impact on volume sales of dietary supplements in 2024, though current value sales are set to return to growth. Volume sales are expected to recover in 2025 and beyond thanks to the recovery of disposable incomes.
Dietary supplements that became popular during the COVID-19 crisis are expected to see greater growth during the forecast period. Consumers’ high level of awareness about probiotics, omega 3 and minerals will boost sales because Serbians got used to consuming these dietary supplements during the pandemic, as they looked to enhance the functioning of their immune systems and address the negative impact of the sedentary lifestyles and unhealthy diets associated with periods of lockdown.
Greater competition and lower brand loyalty are expected to affect dietary supplements during the forecast period. Consumers are set to pay less attention to brands of probiotics and go for the least expensive option.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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