Holistic health is likely to become a key manufacturer focus within dietary supplements over the forecast period. In recent years, there has been steep rise in the number of dietary supplements claiming to improve cognitive function, including mood management, sleep regulation and relaxation.
New ingredients stemming from advancements in life science technology are expected to become a more prominent feature of dietary supplements over the forecast period. In particular supplements containing NMN or nicotinamide mononucleotide, a naturally occurring molecule that is believed to have anti-ageing benefits, are expected to grow in popularity, as growing number of Malaysians seek solutions to age-related conditions.
Health and beauty specialist retailers and direct selling will continue to account for a high proportion of value sales of vitamins and dietary supplements in Malaysia, but it is projected that e-commerce will see the most dynamic growth over the forecast period. The channel has more than doubled its distributional share since the outbreak of COVID-19, and going forward, it is likely to benefit from the surging number of online players looking to tap into the Malaysian market.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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